DN

Don Norman

13quotes

Quotes by Don Norman

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We still suffer from the mind-set of the Chicago World’s Fair: “Science Finds, Industry Applies, Man Conforms.” We.
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The vicious cycle starts: if you fail at something, you think it is your fault. Therefore you think you can’t do that task. As a result, next time you have to do the task, you believe you can’t, so you don’t even try. The result is that you can’t, just as you thought. You’re trapped in a self-fulfilling prophecy.
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Don’t criticize unless you can do better. Try to understand how the faulty design might have occurred: try to determine how it could have been done otherwise.
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The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.
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The continued stability of the composite index at a relatively high 74, along with the improvement in most individual indexes from what were already high levels, is excellent news.
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It was a good class. We always stuck together.
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The technical problem is trivial. The hard part is getting everyone to agree on the same protocol.
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Two years ago, we decided to quit having reunions, ... But Rex said, Let's have one more.'
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Legislators in each state must determine whether or not regulation is necessary to protect their constituents.
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Often people will use their own conceptual models of the world to determine the perceived causal relationship between the thing being blamed and the result. The word perceived is critical: the causal relationship does not have to exist; the person simply has to think it is there.
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